Harley Davidson Image
When it comes to motorcycles, no other name carries the mystique, prestige or respect as that of Harley Davidson. Harley riders are more than motorcycle enthusiasts with the penchant for a name brand; they are instead members of an elite fraternity of riders known throughout the world.
For this elite group, owning a Harley is just part of the complete Harley Davidson picture. The second and sometimes nearly equal part of the equation is image. Whether the motorcycle of choice is a Sportster, Softail, or Electra-Glide, there is a certain image that identifies the rider a member of the Harley Davidson community.
When the average person thinks of a Harley rider, they get a mental image of a leather clad biker wearing a bandana and sunglasses. Although this may be a broad stereotype of the typical Harley rider, it hardly is an accurate description. The image of the Harley rider is as customizable as the very bike they ride.
Take a stroll through the showroom of any Harley Davidson dealership and you will see a diversity of image options. Take leather jackets for example. There is the skull jacket with a reflective image of Willie G.® on the back. Then there is the Road Warrior 3-in-1 jacket with black on black reflective embroidered Harley Davidson Logo. Still yet another option is the black jacket with the classic embroidered screaming eagle Harley Davidson logo. There is also the classic cruiser jacket that sports colored panels on the chest, shoulders and inner arms. Other choices include the American Legend and FXRG jackets, just to name a few.
Each of these jackets represents the mystique, legend and lore of not only Harley Davidson as a manufacturer, but the very models that riders have pledged their loyalty to. A rider in a classic cruiser jacket lets the world know that they do not belong to the Softail community. By the same token we would not expect to see a rider wearing a skull jacket cruising down the highway on an Electra-Glide.
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